Why listening to social media is important for all brands, according to Search Engine Watch. Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality? You just might be. If you’re runni

6 tips to building an effective mobile landing page from Customer Think. What’s Different about Mobile Landing Pages? Marketers spend millions of dollars and millions of hours figuring out ‘regular’ landing pages. Most marketers can tell you av

Learn effective insights with this intricate AdWords retargeting process, according to Search Engine Watch. Retargeting used effectively is one of the most powerful tools in digital marketing, but it’s not without its wrinkles – which sometim

5 awesome social media tools, according to Ragan.com. Behind every successful social media marketer is an arsenal of robust marketing tools that help to conceive, implement, and track the success of a social media campaign. A great social tool can sa

Sunnyvale, CA – Online dealership reviews on social media networks are now playing the most important role in the dealership selection process, according to the Spring 2013 Automotive Social Media and Reputation Trend Study released by Digital Air

9 steps to start YouTube advertising, according to Search Engine Watch. Online video is huge – 100 hours of video is uploaded to YouTube every minute! And video viewing doesn’t seem to be slowing down any time soon. If you’re ready to a

What ‘The Great Gatsby’ can teach us about PR, according to Ragan.com. When F. Scott Fitzgerald penned “The Great Gatsby,” he sought to depict the opulence and decadence of the Roaring Twenties. Little did he know that tucked in the f

16 secret Google Analytics advanced segments worth their weight in gold, according to Search Engine Watch. Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to

Search Engine Watch answers the question, “is Google+ really a brand ghost town?” Google+ is struggling to attract brands, and the brands they do attract are neglecting their pages, according to a Reuters analysis published this week. The