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Build Links Like an Engineer

How to build links like an engineer, according to Search Engine Watch. The approach you used two years ago to builds links is most likely drastically different than the approach you take now. As search engines have changed what they are looking for,
May 2, 2013

How to Maximize Your Returns on Product Listing Ads

Search Engine Watch explains how to maximize your returns on product listing ads. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Google Shopping’s vertical product-sp
Apr 24, 2013

Search & Social Synergy: Build Buzz, Get Links, Grow Your Brand

Build buzz, get links and grow your brand, Search Engine Watch explains how. Where are things headed? What rightful place does social has in the search marketing mix? What are some tactical considerations you may want to incorporate into your plans?
Apr 23, 2013

Adobe Primetime: Tools for Uniting TV Service and Digital Video Marketing

Clickz turns the spotlight on Adobe Primetime, a publishing platform that allows programmers and pay-TV to work together. A favorite dealership marketing tool of the past, TV advertising has just re-opened as a potential avenue for marketing again. W
Apr 11, 2013

LinkedIn’s New Tool for Companies Gets More ‘Linked In’

According to Tech Crunch, LinkedIn’s features have become more connected. Social success is more attainable with these Facebook like features that incorporate tags, mentions and regular updates and blog posts. The update is still a work-in-prog
Apr 9, 2013

Fixed Ops Breakdown: What Parts Interest Consumers Most, Online and at the Dealership

Google provides a study on the automotive aftermarket. The following slideshow explains how internet search is affecting the Automotive Parts, Tires and Service industry and purchasing process. Increases in traffic include: 40% of referrals for Parts
Apr 8, 2013

Service-Area Businesses Say Hello to Google Plus Local

In the latest from Grazitti, experts explain the move from Google Places to Google Plus Local, and what it means for businesses that provide service. Benefits of no longer having to use Google Places, and what Google Plus Local will bring for busines
Apr 4, 2013

Email Marketing: Quality Versus Quantity

New from Clickz, email marketing strategies and their best use for businesses get a thorough look. Model statistics from quality versus quantity emailers give overall daily and annual comparisons on the types of increase in clicks better email campai
Apr 4, 2013

Hot Off the Assembly Line: Hydrogen Cars

New from Popular Science, the first cars powered by hydrogen  have reached mass-production. The ix35 Fuel Cell SUV may have solved both exhaust, and exhaustive energy with these. For those of you who never expected to see a Hyundai worth more than
Mar 11, 2013