hen it comes to our customers, we need to have more reacting and less responding. I realize this is backward of the teaching of life coaches, but customers are looking for a reaction and are getting frustrated by responses. Let’s start with auto re

If you give me a spreadsheet and a sharp pencil, I can do almost everything faster and easier than the majority of DMS or CRM systems out there. But no longer is the use of a DMS or CRM product confined to data entry and processing. Today’s DMS and

In 1995, when the first online car-buying program was made available to the general public, the premise was two-fold. The idea was to use the Internet as a way to provide consumers upfront pricing within a customer-satisfaction oriented buying proces

If you’re over 45 years old, you probably remember the first remote control you ever saw – I sure do. Even though wireless remotes for televisions had been commercially available since the 1950s, I didn’t see my first one in someone’s home un

Equity data mining is one of the most lucrative trends currently in the market. Because almost every auto dealer is digging out from an economy where floor traffic has slowed and customers were holding their checkbooks tightly, equity data mining has

I was once working at a dealership at the same time a trainer was teaching a class on how to use a new version of the DMS system. The frustrated trainer came out of the classroom and said to me, “I can teach a monkey to press the control key and he

What is bringing customers to your dealership? To your website? Identifying the key motivators driving your traffic can dramatically increase your advertising efficiency and effectiveness. Most successful dealerships have learned the lesson of consis

Over the last few weeks, I have been spending time discussing the value and benefit of social media with dealers. Invariably, the conversation quickly transitions to “how can I measure the ROI of social media?” When it comes to social media, deal

I may ruffle a few feathers with what I’m about to say. Nobody needs a “yes” man or woman suggesting dealers aren’t getting sold a bill of goods every day. My team and I have had the opportunity to look at many dealer websites across the coun