Google +1 is Google’s answer to Facebook’s “Like” button Google +1 is a social sharing button that appears on search engine results pages (SERPs) and can now be added to your web site.  Think of Google +1 as you would the Facebook “Like”

If you have 150 pages with duplicate titles, you lose the ability to make that page unique to the search engines  With 80% plus of both new and late model used shoppers using Google in the search process, you could be losing market share if you rely

If you haven’t started blogging yet, you are not alone. Many dealers know they “should” be blogging, but don’t know where to start. Others are not sure they can commit to the time it takes or are not convinced of the benefits. All are valid c

I will admit, some of my more progressive colleagues at Dominion recognized the importance of QR codes far earlier than I. Nevertheless, I’ve become an advocate of this remarkable digital marketing tool and how it can help automotive dealers. Why d

WESTLAKE VILLAGE, Calif. — Website appearance—including design elements and color schemes—is driving many brand-level increases and decreases in shopper satisfaction with automotive manufacturer websites, according to the J.D. Power and Ass

In the “Content is King and the Search Engine Knows It” article in the July 2011 issue of Digital Dealer magazine, Joe High discussed the importance of having solid content on your web site, and the variety of ways that it helps your dealership,

In my job, I often travel the country to speak to various automotive groups or facilitate classes for dealership personnel. When the topic of social media comes up during these events, usually a debate ensues over whether social media is a fad or som

Your prospect database is one of the most valuable marketing tools for determining what you could do to get those few extra deals per month. Let’s say you sell 200 cars a month. If you have a 30% closing ratio, which means you see about 667 prospec

Do you remember this slogan? AdAge.com ranked it one of the top “Slogans of the Century”, along with: “Just do it” (Nike), “Tastes great, less filling” (Miller Lite), and “We try harder” (Avis). “Let your Fingers do the Walking” w