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Dealer ManagementDealer/GM NewsLead Management & CRMSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
When Car Sales Slow Down, Change is Necessary
Just one month into 2019, and we’ve already received the dire prediction (from NADA) that sales are expected to drop to levels the auto industry hasn’t seen since 2014. According to Bloomberg, the decreased demand for sedans accompanied with
Feb 13, 2019
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
Digital Retailing is Not About Technology
At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality
Feb 12, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTechnologyTrending Industry NewsVideo
Hard Facts: ‘Why Am I Seeing This Ad’ Facebook Feature Update
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Feb 11, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
To Price or Not to Price: That is the Question!
In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price? Th
Feb 7, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsExpense ManagementLeadershipTechnologyTrending Industry News
How to Buy a Phone System
The process of purchasing a phone system is not to be taken lightly. Phone calls into dealerships outnumber Internet leads by four to one, and many studies show that dealers are not able to handle both the volume and routing of incoming calls in a wa
Feb 7, 2019
The Benefits of Going Cashless in Service
One of the earliest casualties of the digital age was the dollar bill. Not the value of the currency, but the actual, physical bank note that people used to carry in their wallets to pay for goods and services. Once electronic transactions went fully
Feb 5, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTechnologyTrending Industry NewsVideo
Hard Facts: Amazon Advertising – Top Takeaways from 2018, Updates for 2019
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Feb 1, 2019
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
Fog Machine: Digital Retailing
San Francisco is famous for fog. The city’s given a nickname to its fog – Karl. Karl the fog even has an Instagram account with 243k followers. As I traveled back from the NADA Show 2019 held in San Francisco, I’m reminded that our industry
Feb 1, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTechnologyTrending Industry NewsVideo
Hard Facts: Chatbots: How They Work & Why You Need Them
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Jan 31, 2019