Reading into any automotive trade publication or journal, the first thing we see is that it’s getting harder and harder to be profitable in the new car side of business. With vanishing profits and a slumping U.S. market, some say a period of disrup

Digital marketing has seen radical changes over the last few decades. Across industries, shoppers have gotten used to possibilities unimaginable just a few years back. Not surprisingly, each big change to affect marketing has made its way to automoti

In our industry, conversion rates are horrible. A great dealer “might” convert at a higher rate, but many are missing the boat on the majority of their website visitors. There are many reasons why this is true. However, the sad fact remains that

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

Have you ever noticed how the market values dealerships versus how it values Software as a Service (SaaS) businesses that derive income from the same automotive revenue stream? SaaS businesses such as CDK trade at mid-20x P/E ratios while dealers tra

In the last few years, a war between dealerships and independent service centers over consumers has fueled a competitive fire.  At stake is millions spent by consumers on retail service and, perhaps, the survival of many dealerships.  The marketing

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

CEO & Executive Chairman Scot Eisenfelder discusses whether a dealership’s most profitable customers are created or made in this video blog.

As the internet becomes increasingly crowded and competition intensifies online in the automotive sector, implementing a thoughtful and robust search engine optimization (SEO) strategy for your dealership is more imperative than ever. Simply put, SEO