This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

I hope I have gotten your attention with the title of this article! I have been immersed in video specifically for car dealerships and automotive sales professionals for over 13 years now. (I wrote my first article on video SEO 12 years ago in Dealer

The dealer management system (DMS) touches every aspect of a dealership’s business. It can collect, store, manage and interpret data across a dealership group’s many rooftops. It is the gatekeeper to not only customer data, but also a dealershipâ

Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, in

Most of you know that backlinks matter for SEO, but do you know why? If you’re new to the digital space, you may not realize how important backlinks are; or that their importance ebbs and flows as the search algorithm is updated. Understanding what

In the retail world today, consumers have grown accustom to quick, easy, and digital processes. Take Google and Amazon as examples – these companies provide easy, engaging, and mobile shopping experiences that allow consumers to make purchases in j

Last week I explained a little bit about Google’s forthcoming update– Store Visits Tracking. But this week, we’re going all in. If you’re a marketer– you’re finally going to be able to show your clients exactly wha

No doubt, you have noticed that the usage of the terms Artificial Intelligence (AI) and Machine Learning (ML) has skyrocketed in the last decade. Today, every industry is strategizing about how to leverage AI and ML to improve business. The automotiv

Join us this October 16-18th in Las Vegas, Nevada for 100+ actionable seminars, networking opportunities, and innovation – in one of the most exciting locations in the world. Digital Dealer 25 will feature an agenda packed with the industry’s mos