Most people check their mobile phones within five minutes of waking up. According to a study by Deloitte, people in the United States across all age groups check their phones 46 times during the course of a day.  That number could be as high as 150

How are you allocating your advertising budget? Are you focusing too much on your efficiencies and not enough on your inefficiencies? While this may sound like the right approach to take at first, there is a better, and smarter, way to allocate your

Cyberattacks have increased at an alarming rate. According to the FBI’s Internet Crime Complaint Center, victims of email business fraud lost $5.3 billion from 2013 to 2016[1]. Between January 2015 and December 2016, identified losses increased 2,3

Much progress has been made in the journey towards paperless transactions. We can now sign tax returns online; sign electronic pads at many retailers when using credit cards; and, in some cases, receipts are even emailed to us. When FedEx or UPS make

Before you go and strategize campaigns that involve AR, VR, and the latest technology, make sure your campaigns contain the basics. Practical marketing is your foundation, allowing you to build upon it with bigger and better tools. Learn more about i

When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by creeping out the customer? Consider this example, which disturbs many people – Facebook’s unnatural ability to read your mind. While F

For professional marketers across all industries, the top priority for 2018 is to convert leads into customers, according to Hubspot’s State of Inbound 2017 report. Sound familiar? Most auto dealers I know have the same goal. In order to accomplish

In the automotive sector, when most people hear “Machine Learning,” they immediately think of self-driving cars – which are very far off for the average dealer and buyer. But there is a discipline within automotive where machine learning has al

For those unfamiliar with the story of Sybil Dorsett, she was a woman with dissociative identity disorder who had as many as 16 different personalities which would dominate and reveal themselves at different times. Made famous first by the non-fictio