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B2B Versus B2C: 3 Major Differences in Customer Relations Management
Success with CRM provides essential differences between customer relations and ROI in many business relationships. B2B CRM figures and their meanings are deciphered, and CRM methodology receives a fresh review in the following: Read the full article
Mar 28, 2013
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4 Tools to Solving Site Header and Redirect Problems
Internet Marketing Ninjas provide a few simple, useful tools to affordably cleaning up your web page. A useful article for any web designer or internet director, these simple tips can help you retrace your steps and double-check your work. Read the f
Mar 28, 2013
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Responsive Web Design, Not the Best Option for Mobile
Mobiforge highlights the inconsistency in Google’s rules for Responsive Web Design (RWD) and mobile websites. Some concerns about SEO for mobile and mobile indexing by Google get addressed, as well as triggers to avoid getting ignored by Google
Mar 28, 2013
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Page Indexing: Still a Plus for Automotive Sales Websites?
From Dealer Fire, sources suggest that possessing billions of indexed pages may be a success-measure of the past. Subjects in the cross-hairs include: Site architecture, crawling scalability, and the usefulness of checking your indexed pages. 3 ways
Mar 28, 2013
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Are Your Mobile Ads Working? Ask Google Calculator
According to Ad Age, Google has finally solved their biggest problem with mobile advertising: poor analytics. Jason Spero’s “Full Value of Mobile” Suite demonstrates how the newly-dubbed “Google Calculator” can give you
Mar 28, 2013
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Automobile Business of This Century Is All About Client Retention
As an NADA Dealer Academy graduate of 2002 (at the expense of making myself seem dated; I was just a mere child then), I must confess that I do not remember any of our sessions having anything to do with clients, least of all client retention. As a b
Mar 27, 2013
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Google Analytics Beta Goes Universal
From The Next Web, a look at the beta of Universal Analytics. Get a feel for the new look, and the new updates which include clarity of customer interaction, mobile app performance, and lead generation. The expansion of Google’s Analytics site
Mar 26, 2013
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Dataium ASI Shows Increased Shopper Interest in Family Friendly Compact SUVs
Honda CR-V and compact SUVs take the spotlight, while other segments lose consumer interest Nashville, TN — Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) r
Mar 26, 2013
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Dealer.com’s New Unified Advertising Dashboard Takes Guesswork Out of Automotive Digital Advertising
Maximizes Spend for Paid Search, Display and Facebook Advertising. New Dashboard Increases Transparency and Flexibility with Market Reach Analysis, Budget Recommendations and ROI Projections Burlington, VT – Dealer.com, a leading provider of digi
Mar 25, 2013