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DealerPoint: April 9-11, 2025

NHTSA Recall Notice: GM’s Cadillac, Buick, Chevrolet problems, and Nissan, Toyota Defects

Below, NHTSA published the latest recall list and links. Some issues include an accidental braking feature with some Honda/Acura models, Cadillac/Buick loss of engine braking and an error in certain Nissan models that mislabels gears when shifting. P
Mar 25, 2013

Is 100% Service Absorption a Myth?

With the 2008 auto sales slowdown hitting service departments today, it’s no wonder why dealers are still asking the question – is 100% Service Absorption really just a myth? With fewer new vehicles on the road, a continued decline in warranty wo
Mar 24, 2013

Ricky Beggs Promoted to Senior Vice President of Black Book

GAINESVILLE, GA – Black Book recently announced that Ricky Beggs has been promoted to the position of Senior Vice President, Editorial Director.  Ricky will continue to oversee all of Black Book’s vehicle valuation data and media contacts. Tom C
Mar 22, 2013

Reputation Management, Credibility and the User Experience

According to Internet Marketing Ninjas, reputation management is more and more important since the new design changes to Google. Google’s higher standards for design and webpage-to-mobile compatibility establish new needs that users must meet t
Mar 21, 2013

App-Connected Vehicles to Reach 20% of Consumer Cars in Western Europe and North America by 2017

New Standards and High Smartphone Ownership to Spur US and Western European App Connected Cars to 90 Million in Five Years A new report from Juniper Research has found that advancements in entertainment head-units and higher smartphone penetration wi
Mar 21, 2013

Don’t Panic at One-Click Hits: Tips to Interpret Bounce Rate Metrics

Sources at Search Engine Watch explain the meaning behind Bounce Rate. Site visitors who leave you with one page view may not be as bad as you think. Context and demographic allow Internet Managers looking at these scores to develop their own perspec
Mar 21, 2013

Automotive Insights: Google’s New Business Forward Channel for the Auto Industry

Google’s recent unveiling of Think Insights presents a section for the Auto Industry. Click the link below to view the newly segmented option for digital marketing and resource. The elegant simplicity is admirable to web designers and curious r
Mar 21, 2013

Attract, convert and retain customers across any channel with Autonomy Optimost

It’s no surprise that marketers must continuously adapt to the demands and expectations of their audience.  Wouldn’t it be great if you could to take the guesswork out of making effective business decisions, streamlining marketing operat
Mar 21, 2013

Manager Productivity = Dealer Profit

Technology has changed the way we do business, and today’s customer has more information at their fingertips than ever before. Even better, that same technology is driving buying traffic to your dealership every day, and your challenge now is conve
Mar 20, 2013
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