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Exclusive AutoTrader.com Study Reveals Disconnect Between Dealers’ CRM Data And Actual Shopper Behavior
Atlanta, GA – An analysis of over 4,700 car buyers from 42 dealerships nationwide showed material inconsistencies between the sourcing information dealers entered into their Customer Relationship Management (CRM) systems and car buyers’ a
Jan 24, 2013
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The Digital Dealer Conference & Exposition and the Washington State Auto Dealers Association Join Forces
The industry’s premier event dedicated to Internet and technology solutions for franchised dealerships and the Washington State Auto Dealers Association (WSADA) announce plans for the Digital Dealer Workshop Seattle. The Digital Dealer Conference
Jan 24, 2013
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Twitter Ads: Are You Wasting Money on Mobile?
According to a story posted on Search Engine Watch, you might be wasting your money on Twitter mobile ads. Advertising on Twitter can be a great opportunity to drive online sales. But to reap the benefits you must understand how to test and optimize
Jan 24, 2013
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GM May Close German Plant Two Years Early as Sales Drop
According to an article posted on Bloomberg, GM may close German plant two years early. General Motors Co. (GM), seeing Germany at risk of slipping into recession, may shutter a factory in that country two years earlier than planned as the European a
Jan 24, 2013
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The McLaren P1™: The Next Steps Towards Production
The McLaren P1™ was unveiled to the world as a design study at the Paris Motor Show in September 2012, and was met with the glare of a thousand camera flashes. Since then, development of the technology beneath the carbon fibre skin has continued at
Jan 24, 2013
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NADA Recognizes Auto Dealer Law Content in Memo Tackling Manufacturer Communications
Tustin, CA – Auto Dealer Law, the Definitive Legal Guide to the Purchase, Sale, and Operation of Vehicle Dealerships, has been cited by NADA in a memo to members concerning how to communicate with their manufacturers . In the memo NADA encourag
Jan 24, 2013
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Latest Advertising Fraud Case Brings Up Compliance Issues for Dealers
According to an article posted on SubPrime Auto Finance News, the latest advertising fraud case brings up compliance issues for dealers. Raleigh, NC — A dealer has to be concerned with advertising regulation and rules while marketing his own vehicl
Jan 23, 2013
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TrueCar Reports on Best New Car Deals for January 2013
Santa Monica, CA – TrueCar suggests car buyers take advantage of some amazing offers available on 2012 and 2013 models that can save consumers up to 15 percent off MSRP for a new car along with some great lease and finance deals available. TrueCar.
Jan 23, 2013
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Where’s the Gross?
Have you ever wondered what your accounting office did with all the gross profit that you made? The difference between Sales Gross and Accounting Gross is a long-time problem in our industry. The accounting office doesn’t understand why the sales
Jan 22, 2013