Posts
Posts
Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingTrending Industry NewsVideo
Hard Facts: Action Items for Google Ad Copy: Headline and Description
Attention spans continue to shorten drastically; are you considering that when writing your ad copy? Extended text ads are nothing new, but just because the option is there doesn’t necessarily mean you should take it. Waiting to include those i
May 11, 2018
Posts
Dealer ManagementDealer/GM NewsFixed Operations NewsSales & MarketingServiceTechnologyTrending Industry NewsVideo
Amazon Enters the Auto Service Business
Ujj Nath sends a wake-up call to dealers as Amazon enters the automotive service business in his new video blog.
May 8, 2018
Posts
Dealer ManagementDealer/GM NewsLeadershipMarketing StrategiesMobileSales & MarketingSales ManagementTrending Industry NewsVideo
What’s Number Chunking & Why Is It Important?
President & Partner Michael Markette explains number-chunking & how that strategy can help dealers re-engage with more consumers.
May 2, 2018
Hard Facts: Knowing When To Hire Employees I Advice for ENTREPRENEURS!
Are you a solo-preneur or working with a small team and aren’t sure if you can handle expanding your staff, or if you really need to yet? Then this week’s Hard Facts is for YOU! It can be difficult to determine when you need help- and wha
Apr 30, 2018
We Have Video Content, Now What? (Part 2)
Tim James shares why simply having video content isn’t enough in the second video blog in this series.
Apr 30, 2018
Posts
Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTechnologyTrending Industry NewsVideo
Think Tank: How Long Should My Videos Be? I Video Tips & Ideal Video Length
“Hey Paul, how long should my videos be?” This is a common question I get asked from the video community. Watch this episode of Think Tank Tuesday and learn what goes into getting to that ideal video length that will keep your audienc
Apr 26, 2018
How Do Tire Sales Affect Customer Loyalty?
VP Analytics & Data Services Doug Van Sach shares some gaps between Millennial expectations and reality in this video blog.
Apr 26, 2018
Work On Yourself Wednesday: Par For The Course
This week on Work On Yourself Wednesday, it’s just par for the course!
Apr 25, 2018
Posts
Dealer ManagementDealer/GM NewsFixed Operations NewsMarketing StrategiesSales & MarketingServiceTrending Industry NewsVideo
What’s the Right Budget for Service?
Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.
Apr 25, 2018