Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.

In this episode of LotParty, Jasen Rice from Lotpop goes over that there is more important metrics to track for your inventories ROI then just Average frontend gross and total gross.

In this video, Jasen Rice from Lotpop Inc. goes over how not to get too proud of a "spring car" and to keep your inventory moving. Lotpop will provide the people and processes

70% of individuals on Instagram are following a business page. Now you need to step up your game! Get more reach and brand awareness with ads on Instagram Stories.

Are women smarter than men? On this week’s Think Tank Tuesday, Paul discusses leadership and communication styles with Ali and Nicole, Marketing Communications Managers at Potratz.

Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly.

As a business or a marketer, you can’t afford to be late to the game. Pay attention to where the market is moving and where the attention is at, and move with it!

You’re not using your entire tool box. When developing a marketing strategy, most dealerships neglect certain tools and it’s causing them to lose out on potential clients and sales.

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one