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Digital Dealer

Insights

Your Service Waiting Area: Dentist Office or Customer Retention Tool?

(Bear with me here – this one will eventually come back around to the Internet sales team.) Today…

Dealer News February 14

When is a Factory Incentive Program Legal?

Mercedes Benz has announced the details of its holdback incentive program which will apply to all dealers. The…

Dealer News February 14

Menu Pricing: An Art or Science?

I just finished up an initial round of service advisor training for a large dealer group and was…

Dealer News February 14

Why Don’t You Do It a Different Way?

Last month, my article focused on helping you hold your people accountable to your service processes. Odds are…

Dealer News February 14

Backdating Contracts Could Mean Mass Rescission

Way back when I was living with my parents, as the oldest child, I felt a certain responsibility.…

Sales and Finance February 14

Give your Customer a Choice

It has been said that the arrival of a lead is the “moment of truth”. At that moment,…

Dealer News February 14

Make it your Year

How it happened so quickly I don’t know, but it’s time again to reflect and make necessary changes…

Dealer News February 14

The Consequences of Making Goodwill Repairs

Many dealerships or manufacturers have a formal or informal policy with respect to “goodwill” or customer satisfaction repairs.…

Dealer News February 14

Too Much Technology Can Produce Inefficiencies

How many times have you wished you had an extra hour or two in a day to accomplish…

Dealer News February 14