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Digital Dealer

Insights

Using Technology for the ‘Why’

One of my favorite dealer clients once said to me, “All I get is ‘What,’ stuff all day;…

Dealer News January 14

The Simple Rules of the Business

There is a simple rule of business that we all want to live by. It’s not that we…

Dealer News January 14

Media Madness 2011

The question I’m asked most often is “What advertising mediums should I use, and what percentage of my…

Dealer News January 14

Outsource to Improve Results and Reduce Costs

In most organizations today, staff levels have been reduced and the fewer remaining managers and employees are taking…

Dealer News January 14

It’s the Culture, Stupid!

A common misconception is that you can change your team’s behaviors strictly by changing your dealership’s vision. Here’s…

Dealer News January 14

Interview with Stephen Wade, 2011 NADA Chairman, Stephen Wade Automotive Group

He started out wanting to be an attorney with no intention of being in the car business. Now,…

Marketing January 1

Stephen Wade, 2011 NADA Chairman, Stephen Wade Automotive Group

He started out wanting to be an attorney with no intention of being in the car business. Now,…

Dealer News January 1

Dealer Specialties: Your Non-stop 24-hour Live and Online Salesperson

Founded in Middletown, OH in 1989, Dealer Specialties had a simple start. Brothers Mike and Jack Nenni began…

Dealer News January 1

Rob Fontano, Digital Sales & Marketing Director, Marazzi Motors

Rob, it looks like the John Marazzi group in Florida has a strong online presence. What is your…

Dealer News January 1