Eight Steps for Real Reputation Management
It doesn’t matter if your name is on the building or if you’re “just drawing a paycheck,” your…
News July 1The latest In: Event News
Take Out the Trash and Keep the CRM from Being a Garbage Dump
Please open up your wallet, pull out a $50 bill, walk over to the nearest trash receptacle, and…
News July 1
Joe Elsasser, General Manager, Golling Chrysler Jeep Dodge
Golling Chrysler Jeep Dodge in Bloomfield Hills, MI, was one of automotive retail’s early technology pioneers piloting some…
News July 1Mastering the Internet Sales Process
Are you completely buttoned down in your sales processes to manage the 12 key steps in Internet sales?…
News June 10An E-Marketing Update
It’s hard to believe that virtually no one understood the concept of e-marketing just 15 years ago. In…
News June 10ASP vs. In-House Servers: Which DMS Model is Best?
The time has come. Your dealership’s DMS contract with a large, expensive legacy provider is ending. Your search…
News June 10Can your CRM be your ILM?
I recently moderated a roundtable of Internet and BDC managers at the 8th Digital Dealer Conference in Orlando,…
News June 10Five Must Do’s to Reel Customers In
As the tools needed to compete for Internet sales proliferate, it’s become more difficult for dealers to assess…
News June 10Take Video Off the ‘To Do’ List
For many dealers the message is becoming clear that it’s time to get video off the “to do”…
News April 10Selling Cars in the Post-Control World
The battle is over. The customer now controls the car-buying process, and it is up to the dealer…
News April 10