The Challenge of Scale, Span and Shift
Today’s progressive auto dealer faces three difficult challenges: limited scale, broad span and significant marketplace shift. How he…
News October 1The latest In: Marketing
Get Creative! Become an Automotive Story Teller
So, you’ve been assigned the responsibility to write the vehicle comments on behalf of your store. While this…
News October 1In Unfamiliar Territory You Need a Roadmap
With the end of 2010 in sight, it’s time for proactive dealers to begin finalizing their plans for…
News October 1Dynamic Heat Sheet Automation
One of the first tasks that I had in a dealership was typing the daily heat sheet. The…
News October 1Mike Reichenbach, Ford Lincoln Mercury
Prior to becoming a dealer, Mike Reichenbach was a factory guy working at Ford Motor Co. After deciding…
News October 1Smart Advertising for the Political Season
Are you as amazed as I am that the year is almost over? The good news is you…
News September 1Structure and People: The Key to Executing a Great Process
If process is the foundation of superior Internet sales performance, then structure and people are what leverage that…
News September 1Every Month Should Be a Record
While I was on a conference call with a dealer-client the other day, the Dealer Principal commented on…
News September 1Moving from the Physical to the Virtual Sales Space
In April, I attended the 8th Digital Dealer Conference and Exposition in Orlando. It’s a strong conference that’s…
News September 1‘Kick Butt & Take Names’ Marketing
Don T. is a second generation import dealer who regularly sends me e-mail updates on success milestones at…
News August 1