The Power of the Word
What is the impact of word choice on sales? In a word, dramatic. When a customer submits a…
News August 1What is the impact of word choice on sales? In a word, dramatic. When a customer submits a…
News August 1While there has been much written about every business’s need to dive head first into social media –…
News August 1I remember my first Consumer Reports customer. He came into the dealership looking for a used car, carrying…
News August 1BDC is one of the most incorrectly overused terms in the automotive retail environment. Far too often, the…
News August 1I find that most disappointments in the monthly financial statement come from a lack of daily reporting. In…
News July 1The entire history of auto sales has been defined by the dealer’s quest to control the selling process.…
News July 1It doesn’t matter if your name is on the building or if you’re “just drawing a paycheck,” your…
News July 1Please open up your wallet, pull out a $50 bill, walk over to the nearest trash receptacle, and…
News July 1In existence for only 20 years, Classic Chevrolet in Grapvine, TX, has been the number one selling Chevy…
News July 1It’s hard to believe that virtually no one understood the concept of e-marketing just 15 years ago. In…
News June 10