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The latest In: Marketing

The Power of the Word

What is the impact of word choice on sales? In a word, dramatic. When a customer submits a…

News August 1

Would You Be a Fan of Your Dealership on Facebook?

While there has been much written about every business’s need to dive head first into social media –…

News August 1

The Battle for the Right Lead Mix

I remember my first Consumer Reports customer. He came into the dealership looking for a used car, carrying…

News August 1

Do you Have a BDC or a BCC?

BDC is one of the most incorrectly overused terms in the automotive retail environment. Far too often, the…

News August 1

Four Steps to a Super DOC – and More Profit

I find that most disappointments in the monthly financial statement come from a lack of daily reporting. In…

News July 1

Moving from Stiff-arm to Hug

The entire history of auto sales has been defined by the dealer’s quest to control the selling process.…

News July 1

Eight Steps for Real Reputation Management

It doesn’t matter if your name is on the building or if you’re “just drawing a paycheck,” your…

News July 1

Take Out the Trash and Keep the CRM from Being a Garbage Dump

Please open up your wallet, pull out a $50 bill, walk over to the nearest trash receptacle, and…

News July 1

Hagen Durant, Classis Chevrolet

In existence for only 20 years, Classic Chevrolet in Grapvine, TX, has been the number one selling Chevy…

News July 1

An E-Marketing Update

It’s hard to believe that virtually no one understood the concept of e-marketing just 15 years ago. In…

News June 10