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The latest In: Marketing

ASP vs. In-House Servers: Which DMS Model is Best?

The time has come. Your dealership’s DMS contract with a large, expensive legacy provider is ending. Your search…

News June 10

Five Must Do’s to Reel Customers In

As the tools needed to compete for Internet sales proliferate, it’s become more difficult for dealers to assess…

News June 10

Mastering the Internet Sales Process

Are you completely buttoned down in your sales processes to manage the 12 key steps in Internet sales?…

News June 10

Bruce Qvale, Qvale Auto Group

You hear the name Bruce Qvale (pronounced kevallee) and probably think it sounds familiar. That’s because it is,…

News June 1

Corina Diehl, Diehl Auto Group

Corina Diehl has been a dealer for three years, owner of the Diehl Auto Group in Butler, PA,…

News April 10

Take Video Off the ‘To Do’ List

For many dealers the message is becoming clear that it’s time to get video off the “to do”…

News April 10

Selling Cars in the Post-Control World

The battle is over. The customer now controls the car-buying process, and it is up to the dealer…

News April 10

Driving Better Closing Results: Experts share their closing secrets

The close is the ultimate measurement of the effectiveness of a sales process.  Retailers around the world go…

News April 1

Advertising: 10 Best Reads for 2010

Several years ago I shared my 10 favorite advertising/marketing books and got some great feedback from readers who…

News April 1

It’s a Performance – Make Sure Everyone Knows Their Roles

For dealers, your store often tells the story of your life. This is especially true for those second-…

News April 1