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The latest In: Marketing

Matthew Belk, BetterCarPeople.com ??? 8th Digital Dealer Conference Speaker

Click above to view the video of Matthew Belk explaining what he will be discussing at the 8th…

News March 31

MediaTrac???s LoyaltyTrac Customer Loyalty & Service Retention Program Helps Auto Dealers Drive 24 Percent Increase in Customer Visit Frequency

San Ramon, CA ???March 15, 2010??? MediaTrac, LLC. (www.media-trac.com), a marketing technology company providing customized frequency marketing, customer…

News March 15

Maritz Research Findings: Cash for Clunkers Created Significantly More Incremental Automobile Sales Than Previously Reported

Research concludes that the job-generating CARS Program attracted new buyer profile without stealing sales from the future

News March 9

Mercedes-Benz Financial expands mobile platform to include smartphones

Farmington Hills, Mich. ??? Mercedes-Benz Financial is now the first automotive financial services company to expand personalized and…

News March 5

NABD Announces Agenda For National BHPH Conference May 11-13, 2010

Houston, Texas ??? The National Alliance of Buy Here Pay Here Dealers (NABD) today announced the agenda for…

News March 2

The Cruel Mistress of Social Media

It wasn’t very long ago that the social networking sites of today were being hailed as a virtually…

News March 1

The Marketing Genius of Bob Sr.

As many others, I was deeply saddened by the sudden passing of Bob Tasca Sr. this past January…

News March 1

Going from Tourist to Tour Guide

If you don’t it will be like an orchestra without a conductor Vehicle headlights only illuminate the road…

News March 1

A Darwinian Fight for Survival: Winning dealers know customers want price and want it quick

Here is a stark but simple fact: for the past year, the marketplace has offered fewer active buyers…

News March 1

Rob Fowler, Modern Automotive

Modern Automotive Group’s story, to be frank, isn’t really all that modern. That’s because the group’s original store…

News February 10