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The latest In: Marketing

Auto Dealership Baby Boomers F&I Finance and insurance GAP Generation X Generation Z Guaranteed Asset Protection maintenance service plans Millennials Online buying Travis Wools vehicle service contract VSC
Protective Asset Protection Finance and Insurance F&I

Survey: Generational Differences in Research, Shopping for Auto F&I Products

A leading provider of finance and insurance (F&I) programs and services has published a new survey to better…

News July 8
Alan Ram’s Proactive Training Solutions Auto Dealership internet leads Michael Renaud TrueCar Vehicle Sales
Internet Leads Car Sales Michael Renaud  Alan Ram’s Proactive Training Solutions

Deal or No Deal? The Ongoing Struggle with Internet Leads in Car Sales

Let’s talk leads, specifically inbound internet leads. What makes them challenging and how do you overcome those challenges…

News June 24
ATP average transaction price (ATPaverage transaction price Chevrolet Silverado Erin Keating Ford F-Series GMC Sierra Honda incentives Kelley Blue Book Lexus Mercedes G-Class Mitsubishi Mirage Ram Pickup rebates Toyota vAuto Live Market View

May New-Vehicle Sales Price Continue to Trend Lower, Down Nearly 1%: Kelley Blue Book

New-vehicle prices continued an eight-month streak of being lower than the month before, aided by high incentives. According…

News June 14
360-Degree Videos Auto Dealership Ben Freedman certified pre-owned CPO Program Video FlickFusion Video Marketing Inventory Videos Live-Streaming Vehicle Walkarounds Social Media
certified pre-owned Ben Freedman FlickFusion Video Marketing

How to Use Video to Merchandise CPO Vehicles

The average price for a new vehicle in March 2024 was $47,218 according to Kelley Blue Book. Combined…

News June 13
Auto Leases Auto Loans Chevrolet electric vehicle EV Experian F&I Department Honda interest rate inventory Melinda Zabritski Nissan State of the Automotive Finance Market Report Tesla
Experian State of the Automotive Finance Market Report

Experian: Captives Account for Largest New Vehicle Market Share Since 2010

With consumers increasingly returning to dealerships looking to ride away in a new vehicle, financing is reaching levels…

News June 10
Auto Leases GlobalData inventory J.D. Power manufacturer's suggested retail price May 2024 Memorial Day weekend new-vehicles sales SAAR seasonally adjusted annualized rate Thomas King Transaction prices
New-vehicle Sales J.D. Power GlobalData May 2024

May New Car Sales Projected to Rise Nearly 3% from Last May: J.D. Power

Total new-vehicle sales for May 2024, including retail and non-retail transactions, are projected to reach 1,446,800 units, a…

News May 24
Auto Dealerships Cox Automotive Honda Lexus MINI Mitsubishi Stellantis Toyota vAuto Live Market View Vehicle Inventory
May Inventory Sales Cox Automotive

Inventory Continues to Increase at Auto Dealerships

As dealerships get ready for a big Memorial Day Weekend, they have plenty of cars on the lot…

News May 22
April Sales electric vehicles Elon Musk EV Ford Lightning Ford Mustang Mach-E Hyundai Ioniq 6 Kelly Blue Book new vehicle prices Tesla Model Y
Kelley Blue Book April Electric Vehicle EV Sales

EV New Vehicle Price Remains Virtual Unchanged in April

Kelly Blue Book’s (KBB) estimates for electric vehicles (EV) sales forecast no marginal difference in April from the…

News May 20
Auto Dealerships Car Shoppers Cox Automotive Facebook Google Business Profile Online Reputation Online Reviews Sean Toussi Websites Yelp
Online Reviews

Key Tactics to Elevate Your Dealership’s Online Reputation

A positive online presence can significantly impact a dealership’s ability to attract and retain customers, directly influencing its…

News May 17
2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study Berkshire Hathaway Fran O’Hagan Hendrick Automotive Group Herb Chambers Holman Automotive Ken Ganley Automotive Group Ken Garff Automotive Group Morgan Auto Group Napleton Auto Group Penske Automotive Group Serra Automotive Victory Automotive Group
Pied Piper PSI Internet Lead Effectiveness

Napleton Tops Study in Responding to Internet Leads

For a third year in a row, the Napleton Auto Group dealerships topped in response to following internet…

News May 8