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The latest In: Marketing

2024 Consumer Choice Awards Best Overall Brand Award Best Value Brand Award Buick Cox Automotive Dodge Ram electric vehicle Honda Kelley Blue Book Lexus Luxury Mercedes-Benz non-luxury brand vehicles Porsche Ram Tesla Vanessa Ton
Honda Kelley Blue Book 2024 Consumer Choice Awards

Honda Sweeps KBB’s Consumer Choice Awards

As new-vehicle shoppers continue to rise, they perceive Honda’s as the best buy across numerous segments. At least…

News March 28
Audience segmentation Auto Dealerships Content marketing Demographics Search Engine Optimization Social Media Video Content

The Ultimate Guide to Content Marketing for Auto Dealers

Content marketing is a strategic marketing approach focused on offering content that is so valuable and helpful to…

News March 13
Best Resale Value Chevrolet Corvette depreciation electric vehicle Ford Bronco Ford Maverick Kelley Blue Book Lexus Mercedes-Benz G-Class Porsche 718 Cayman Rheia Szymczyk Rivian Toyota Toyota 4Runner Toyota GR Supra Toyota Prius Toyota Tacoma Toyota Tundra
Kelley Blue Book Toyota

Toyota Tops Kelley’s Best Resale Value List

Kelley Blue Book recently announces the 2024 model-year brand, category and top 10 winners of its annual Best…

News March 12
28th annual Automotive Loyalty Awards General Motors Joe LaFeir Lincoln Nautilus S&P Global Mobility Tesla Vince Palomarez
Lincoln Nautilus 28th annual Automotive Loyalty Awards S&P Global Mobility,

GM, Tesla Headline S&P’s 28th Automotive Loyalty Awards

Owners of General Motors and Tesla are loyal to their vehicles. At least according to S&P Global Mobility,…

News March 4
Aaron Baldwin Auto Dealerships automotiveMastermind Chief Product Officer customer data Dealer Principals Electrical Vehicle General Managers S&P Global Mobility SBX Spotlight Turn
Ujj Nath myKaarma,

Spotlight on….. automotiveMastermind

As we look to tell the stories about people and the products that support auto dealerships, Digital Dealer…

News March 1
Advertising Auto Dealerships BMW i8 Facebook Ford F-150 Glo3D.com Ram 1500 Sean Toussi Tesla Model S TikTok
TikTok Auto Dealerships Sales

4 Effective TikTok Strategies for Dealerships

In today’s competitive market, car dealerships search for effective ways to capture attention. Many dealerships focus on advertising…

News February 28
Artificial Intelligence Auto Dealerships Dealer Incentive Instagram OEM Personalized Equity TikTok Vehicle Inventory YouTube
AI Videos Auto Dealerships

Using AI to Generate Short-Form Videos

Auto dealers tend to have the same problem when it comes to social media: lack of time and…

News February 13
BMW Kawasaki Kia Super Bowl LVIII Toyota Volkswagen
Super Bowl XVIII Auto Ads

Super Bowl LVIII Automobile Ads

Besides tuning in for the game and the halftime entertainment, the thing most discussed after the Super Bowl…

News February 12
Auto Dealerships High-Quality Vehicle Imagery Infographics UGC User-Generated Content video marketing visual marketing Visual Testimonials
Video Marketing

5 Visual Marketing Tips for Car Dealers to Boost Online Leads

As the name suggests, visual marketing emphasizes using visual elements and nonverbal cues over text, like images, videos,…

News February 8
Advertising and Checking Bureau. Artificial Intelligence Auto Dealerships Auto Technology co-op advertising campaign David McShane infotainment

Can Co-Op Ad Spend Help Soften the Rising Price of New Vehicles?

The average transaction price for a new vehicle in January is $48,759, a more than $10,000 spike from…

News February 1