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GM’s 6/11 CYTD Dealer Retail Sales Performance Review

Don’t forget the lessons learned during dealer reinstatement arbitrations  General Motors has published dealers’ Retail Sales Performance Reviews for the calendar-year-to-date June, 2011. The report has also been posted on GM’s DART website. T
Dec 21, 2011
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PPG Supports Van Tuyl Group in Kickoff of First Annual Charity Super Bowl

STRONGSVILLE, Ohio – Super Bowl 2012 weekend now has an exciting added attraction in the Dallas-Fort Worth area. The Van Tuyl Group, an Irving, Texas-based company with more than 70 automotive dealerships across the country, has announced the esta
Dec 21, 2011
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TidalTV Launches Most Comprehensive, End-to-End Video Advertising Solution and Media Platform for Automotive Marketers

NEW YORK — TidalTV—an online video advertising platform and solutions provider—today announced the launch of the industry’s most comprehensive set of audience targeting products for the automotive industry.  The products enable loca
Dec 21, 2011
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DealerTrack and Internet Brands Form Joint Venture to Provide Industry Leading Data Solutions to the Automotive Market

LAKE SUCCESS, N.Y. and DETROIT — DealerTrack (Nasdaq: TRAK) and Internet Brands announced that the data solutions businesses of Chrome Systems, Inc., a DealerTrack company, and Autodata Solutions Inc., a division of Internet Brands, will be c
Dec 21, 2011
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Kantar Media Reports U.S. Advertising Expenditures Increased 1.5% In The First Nine Months Of 2011

New York, NY – Total advertising expenditures in the first nine months of 2011 increased 1.5 percent from a year ago and finished the period at $104.7 billion, according to data released today by Kantar Media, the leading provider of strategic adve
Dec 21, 2011
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Survey Says Customer Communications Management is the Priority

STAMFORD, Conn. – Brands seduced by the hype around social media risk alienating their customers, according to a report by Pitney Bowes Inc. called The Customer Dance: When to Lead and When to Follow. By investing time and money in social medi
Dec 21, 2011
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Hiring in the creative and marketing fields expected to remain strong in 2012

MENLO PARK, Calif. — Hiring in the creative and marketing fields is expected to remain strong in the first quarter of 2012, according to The Creative Group Hiring Index for Marketing and Advertising Professionals. Eighteen percent of executive
Dec 21, 2011
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Volkswagen Returns to the Super Bowl

HERNDON, Va. — Volkswagen of America, Inc. announced today it will advertise during the Super Bowl® for the third consecutive year. Following the success of last year’s two 30- second spots, Volkswagen will premiere one 60-second spot a
Dec 21, 2011
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VW 7.51 Million Vehicles Delivered from January to November

Global vehicle deliveries by the Volkswagen Group grew further in the period January to November, with the Group handing over 7.51 (January – November 2010: 6.59; +13.9 percent)* million vehicles to customers. Europe’s largest automaker therefor
Dec 20, 2011