Auto Retail News
Posts
News
Start Asking the Right Questions: Too often, leaders ask the wrong questions
If you’re getting mediocre results or answers in any area of your business or your life, it may be because you’re asking mediocre questions. If you want the right answers to improve your organization, you must ask the right questions. A recent em
Mar 1, 2010
Posts
News
It’s All about Service: The back end is the new front end
Here is a riddle for you. The average dealership saw its sales decline by 14% in the third quarter of 2009 and yet its gross profit dropped only 8%. How is this possible if the largest portion of sales, the new car department, experienced a 25% dec
Mar 1, 2010
Posts
News
Add to the Bottom Line with Proper Sourcing
How you source supplies affects whether you make money As discussed last month, a centralized purchasing function can yield significant benefits to your organization including: Reduced costs and improved profitability Improved control and coordinatio
Mar 1, 2010
Posts
News
The Marketing Genius of Bob Sr.
As many others, I was deeply saddened by the sudden passing of Bob Tasca Sr. this past January at the age of 83. I was shocked when I read Bob was 83 because the ad company I founded, CBC, worked with the Tascas when he was 56 years old. At that time
Mar 1, 2010
Posts
News
Going from Tourist to Tour Guide
If you don’t it will be like an orchestra without a conductor Vehicle headlights only illuminate the road ahead for about 200 feet but you can, even with this limited vision, go from Maine to Florida in these incremental steps if you are willing to
Mar 1, 2010
Posts
News
Is It Time for a New Kind of Sales Department? Consider combining the new and used vehicle sales departments
Last year we saw things that were previously unimaginable. OEM bankruptcies, franchise terminations, and many more dealers that just went out of business because they couldn’t survive the economic challenges. Automotive financing, both retail and w
Mar 1, 2010
Posts
News
A Darwinian Fight for Survival: Winning dealers know customers want price and want it quick
Here is a stark but simple fact: for the past year, the marketplace has offered fewer active buyers than needed to sustain the dealer community. A Darwinian fight for survival proceeded; over the past year an alarming number of dealers went out o
Mar 1, 2010
Posts
News
Is Your Web Site Fully Optimized?
Effective SEO campaigns are more than just keywords and meta tags It’s not news that search engine optimization has been a hot topic in the automotive industry for quite a while. You have probably spent a significant amount of time throughout the l
Mar 1, 2010
Posts
News
Quick Tips to Improve Online Pre-Owned Sales
Creative merchandising of inventory improves sale chances We’re well into the first quarter, but it’s never too late to tweak our annual goals. At the very least we all can use a reminder of the basics that got us to where we are today. Think bac
Mar 1, 2010