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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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Dealers United’s Justin Friend Will Lead a Masterclass on TikTok at #DDCE2024

Published: July 17, 2024

The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live! Justin Friend, Senior Vice President, Dealers United, and Julianna Wanner, Agency Partner Manager, TikTok, will present a TikTok Masterclass for Car Dealers, How to Make Your Dealership Unbeatable on TikTok.

In this session, Friend will help you discover the blueprint every car dealer needs to become a master of TikTok. You’ll learn how to build advanced advertising campaigns that position you as the go-to dealership in your market. Plus, you’ll examine how to create a high-performing, organic video strategy that increases your dealership’s brand value and get inspiration for your next TikTok video based on what’s working for dealers like you!

Friend will cover how to:

  • Build and evaluate a high-performing TikTok content strategy complete with real-dealership examples and fresh ideas to enhance engagement and drive results today
  • Master the seven most powerful TikTok advertising features specifically designed for car dealers, proven to deliver measurable results and drive ROI
  • Analyze real dealer examples, ROI, and “what good looks like” on TikTok

 DDCE2024 Overview

#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.

Digital Dealer Conference & Expo will include:

  • Enhanced networking: more meetups and fun ways to connect throughout the event
  • Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
  • An expo hall with 120+ cutting-edge auto retail solutions
  • 75+ actionable sessions
  • Masterminds and interactive workshops
  • And more!

Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:

  • Dealership (exclusively for dealers and employees of a dealership)
  • OEM (exclusively for vehicle manufacturers)
  • Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)

Click here to register now.

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