Steve Cannon, CEO of Mercedes-Benz USA, gives insight on dealership culture. F&I and Showroom describe his outlook on social media stings and dealer engagement surveys that do trickle-down to the digital consumer, impactive for CRM.
ORLANDO, FLA — Steve Cannon, president and CEO of Mercedes-Benz USA, laid out a universal plan for dealers to focus on customer service. And it starts by changing the culture, he said last week at the National Automobile Dealers Association Convention & Expo.
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