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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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The latest In: Event News

Your Service Waiting Area: Dentist Office or Customer Retention Tool?

(Bear with me here – this one will eventually come back around to the Internet sales team.) Today…

News February 14

Give your Customer a Choice

It has been said that the arrival of a lead is the “moment of truth”. At that moment,…

News February 14

Make it your Year

How it happened so quickly I don’t know, but it’s time again to reflect and make necessary changes…

News February 14

Too Much Technology Can Produce Inefficiencies

How many times have you wished you had an extra hour or two in a day to accomplish…

News February 14

Diligent Follow Up

The first word or attribute that comes to mind with “follow up” is tenacity, because to be successful…

News February 14

Interview with Russell Blackstone, e-Commerce Director at Hewlett Volkswagen

Russell Blackstone, a former political consultant, enjoyed helping friends and family members with their car purchases so much…

News February 1

Five Simple Rules for Digital Marketing Success in the New Year

As with nearly every New Year, I am looking forward to the challenges, successes and even failures that…

News January 14

10 Essentials for Today’s Sales Call

The first suggestion I have is to mystery shop your competition. Most will start with “what’s your name…

News January 14

Becoming a Web Centric Dealer

In today’s high-performing dealership, the web is the strategic center. What does it mean to be web-centric? It…

News January 14

Speaking the Customer’s Language

In a recent article, I presented the need for dealers to take a proactive approach to dealership reputation…

News January 14