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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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Latest in: Event News

Kelcey Piper

SEO Through the Years: How the Importance of Backlinks Has Changed

Most of you know that backlinks matter for SEO, but do you know why? If you’re new to…

News October 4
DD25 Teaser Digital Dealer Conference News

From Online to In-Store: Continuing the Digital Experience

In the retail world today, consumers have grown accustom to quick, easy, and digital processes. Take Google and…

News October 4
Main Featured

Think Tank: Google Store Visits Tracking – How To Know If Your Marketing Is Working

Last week I explained a little bit about Google’s forthcoming update– Store Visits Tracking. But this week, we’re…

News October 3
DD25 Teaser Digital Dealer Conference News

Your Conference Roadmap: DD25 Highlights

Join us this October 16-18th in Las Vegas, Nevada for 100+ actionable seminars, networking opportunities, and innovation –…

News October 1
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Think Tank: Google & Facebook Updates YOU NEED TO BE READY FOR!

The platforms we utilize most as advertisers are changing— some for the worst, and others for the better.…

News September 28
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The 80/20 Rule

Affinitiv CEO & Executive Chairman Scot Eisenfelder shares the 80/20 rules and why it’s important for marketing &…

News September 28
DD25 Teaser Digital Dealer Conference News

Ask Jim: A Service Focused Q&A

“Ask Jim” is an ongoing question-and-answer series with Jim Roche, Xtime’s senior vice president of marketing and managed…

News September 26
Main Featured

Is Content Marketing a Necessity or a Nuisance?

In a recent blog, I wrote about how content marketing is more of a long-term play. In addition,…

News September 26
Main Featured

What We’ve Got Here is a Failure to Communicate!

Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added…

News September 25
Main Featured

The Weakest Link in Data Attribution Part II: Data Standardization

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements…

News September 24