Why Would you Ever Price a Used Car at $14,995 Again?
While working with one of my clients covering a strategy on changing the price of a vehicle he…
News September 15Latest in: Leadership
Manufacturer Advertising Requirements: What Can a Dealer do About Unreasonable Advertising Rules?
At Bass Sox Mercer, we are receiving more and more calls from dealer clients concerning manufacturer advertising programs.…
News September 13Do Higher Deductibles Equal Higher Premiums?
It’s peculiar that on the day I sit to write this insurance article, America is hit with a…
News September 9Ways to Prevent: The ‘Down-time’ Excuses
I must share with you that the days of what I refer to as “Rain Ex Sales Reps”…
News September 6Revisiting ‘The Calm Before the Storm’
In June of 2010, I wrote a column that ran in Dealer magazine, “The Calm Before the Storm.”…
News September 6The importance of being prompt with title issues
Recently my firm worked with a dealership on an issue involving a title for a used car. Our…
News September 1
Vinnie Micciche, E-commerce Director, CDC, Group 1 Automotive, Inc. Eastern Region
Vinnie Micciche, e-commerce director for Group 1 Automotive’s Eastern Region’s Customer Development Center (CDC), takes a “no cookie…
News September 1
Rob Marshall, Dry Ridge Toyota
Dry Ridge Toyota is a Kentucky dealership retailing nearly three-quarters of a million dollars a year in accessories…
News September 1Your Culture is Showing
I have always enjoyed training salespeople, in particular car salespeople and financial advisors. Both industries have a common…
News August 31Demystifying SEO and Organic Search
If you have 150 pages with duplicate titles, you lose the ability to make that page unique to…
News August 31Press Releases
