Beyond Impressions: Measuring What Really Matters in Streaming Ads
Streaming has overtaken traditional broadcast and cable as the primary way people watch TV. On average, viewers now…
News July 8The latest In: Marketing
The Smart Salesperson’s Guide to Generating More Referrals
Referrals have always been one of the most powerful, trust-based methods for driving sales. But even though their…
News July 2
Automotive Marketing’s AI Future Depends on Getting Data Right
AI promises a smarter, more connected future for automotive marketing. Imagine campaigns that anticipate customer needs, virtual assistants…
News July 1
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Top Website Problems That Are Costing Dealers Sales
A dealership’s website is often customers’ first contact point, with 75 percent reporting it significantly influences their decision…
News June 26
From Lead to Loyalty: Building Trust Through Digital Retailing
The conversation about digital retailing in automotive has been running parallel to the actual adoption of it. Some…
News June 24
Boosting Online Visibility with TikTok Automotive Ads
TikTok has quickly emerged as a powerhouse in the automotive marketing world, turning car promotions into viral content…
News June 18
Tariff-Proofing: How Auto Marketers Can Educate and Inform Consumers Amidst Uncertainty
Mark Twain’s adage of “if you don’t like the weather, wait a few minutes” rings true to the…
News June 12
5 Must-Have Video Strategies for Dealerships
In recent years, video has emerged as a highly effective and increasingly preferred tool in digital marketing. Google…
News May 8
Be Seen, Be Remembered, Be the First Choice: Strategies for Increasing Brand Awareness
Brand awareness is the backbone of a dealership’s success. When customers recognize and trust your brand, they are…
News May 1
Driving Loyalty: The Power of Personalization in Automotive Sales
Personalization in marketing means tailoring every interaction to meet each customer’s unique needs and preferences. This approach is…
News April 24