Before the Bay: Why the Service Journey Starts Online
When I was asked to conduct a basic online overview of a manufacturer-affiliated service department, I approached it…
News April 21The latest In: Marketing
Your Dealership Marketing Is Being Wasted. It’s Time to Reinvent How You Target the Right Customers
Dealership marketing has traditionally relied on whatever data was readily available, usually from a Dealer Management System (DMS).…
News April 11
TikTok’s Marketing Challenges: A Guide for Dealerships
When it comes to digital marketing for car dealerships, TikTok is often pointed out as the next big…
News April 9
Mastering Video Marketing for Car Dealerships
Videos are revolutionizing digital marketing, offering businesses an engaging and effective way to connect with their audience. Statistics…
News April 4
Cookies to Carrots: Why User Experience And Business Outcomes Are The Future of Marketing
As the third-party cookie crumbles yet again, the future of digital advertising measurement is somewhat uncertain with a…
News March 18
Driving the Future: How AI Is Transforming Auto Dealerships
Imagine a world where every customer walks into your dealership feeling understood and valued before they even speak…
News March 13
Are Dealerships Deceptive or Are They Just a By-Product of a Broken Technology Ecosystem?
Dealerships across the country have come under intense scrutiny in the wake of several Federal Trade Commission (FTC)…
News March 6
YouTube Marketing: Turning Views into Leads for Dealerships
Video marketing is one of the most effective tools for dealerships to engage customers, build trust, and showcase…
News March 5
How to Keep Your Dealership Ahead of the Competition in 2025
Competition has always been a significant challenge for dealerships, requiring more than just an impressive inventory to stay…
News February 17
Road to EV Adoption: Why Timing Is Everything
As the saying goes, timing is everything. Those expecting U.S. electric vehicle adoption rates to accelerate as quickly…
News January 28