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Latest in: Marketing

Facebook Should be Sending Traffic to You – Not the Other Way Around

In one of the 20 Group presentations I gave last month discussing how dealers can better leverage social…

News July 1

STAR Standards Lighting the Way

I’m not a gambling man, but I bet if I asked 100 dealers on the street what they…

News July 1

‘Let your Fingers do the Walking’

Do you remember this slogan? AdAge.com ranked it one of the top “Slogans of the Century”, along with:…

News July 1

Interview with Dennis Snyder, Rich Ford

  Customer satisfaction is a big deal at Rich Ford. It’s such a big deal, when one irate…

News July 1

Research is Increasingly Important!

Two years ago I wrote an article on the importance of local dealer research, and why “throwing your…

News July 1

Three Manheim Locations Receive Wells Fargo Auto Finance Top Performance Awards

ATLANTA ??? Wells Fargo Auto Finance, Inc. presented three of its four 2010 Top Performance awards to Manheim locations.…

News June 10

Dealer.com Opens Renovated Office Expansion

Burlington, VT ??? Dealer.com, the global leader in online marketing solutions for the automotive industry, today unveiled a…

News June 10

Cadillac Unveils New Luxury Design for Dealerships

DETROIT ??? Cadillac is rolling out a new, modern design for its dealerships as part of the brand???s…

News June 10

Toyota Forecast Down for The Year

Today, Toyota Motor Company announced the automaker???s forecast for the fiscal year ending March 31, 2012. According to…

News June 10

GM Certified Used Vehicles program renamed Chevrolet/Buick/GMC Certified Pre-Owned Vehicles

DETROIT ??? Starting Saturday, two years of standard maintenance including oil changes will be part of purchasing a…

News June 10