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Latest in: Marketing

Marketing Maxims of Jolly John

My dear friend “Jolly John” Pulsifer was greeted by St. Peter on February 19 of this year at…

News May 1

The Japan Disaster and Vehicle Allocation Concerns

The Japanese earthquake and tsunami have rocked the automotive world.  Honda has reported, at the time of this…

News May 1

More on Becoming a 10X Dealership

It’s complicated to be an Internet-savvy dealer. Pricing, dealer web site SEO, social media, Internet structure and staffing,…

News April 12

NADA Takeaways – Opportunities to Reduce DMS Costs

As a first time exhibitor at National Auto Dealer Association this year, our team staffed the booth and had…

News April 1

Interview with Kevin Mock, General Manager, Century Motor Corporation

On March 1, 2011, Century Motor Corporation in Wentzville, MO reopened its doors as a Dodge Chrysler Jeep…

News April 1

Sunshine or Just a Break in the Clouds?

An economic warning to the US dealer It is now spring of 2011 and we are experiencing a…

News April 1

Cheap Advertising Ideas That Work!

It’s a tough market. Definitely getting better, but still a challenge to even the most seasoned, experienced dealers.…

News April 1

Can Penske Eliminate 21 smart Dealers Without Recourse?

The state motor vehicle franchise laws may have something to say about that It was reported last week…

News April 1

Department Heads: How to Create ‘Position Coaching’ Excellence

Last month’s article, “The Accolade Sandwich Sales Meeting” leads me to share specifics about what, from my experience,…

News April 1

Dealerships of the Future: How Successful Dealers Leverage all Lead Sources for Growth

Unless you’re viewing an archived version of this magazine or you just picked this up in the service…

News April 1