When is a Factory Incentive Program Legal?
Mercedes Benz has announced the details of its holdback incentive program which will apply to all dealers. The…
News February 14The latest In: Marketing
Give your Customer a Choice
It has been said that the arrival of a lead is the “moment of truth”. At that moment,…
News February 14Make it your Year
How it happened so quickly I don’t know, but it’s time again to reflect and make necessary changes…
News February 14Diligent Follow Up
The first word or attribute that comes to mind with “follow up” is tenacity, because to be successful…
News February 14Advertising Opportunities for 2011
A little secret. For almost 20 years, some of America’s best dealers have been writing these advertising columns,…
News February 14
Interview with Russell Blackstone, e-Commerce Director at Hewlett Volkswagen
Russell Blackstone, a former political consultant, enjoyed helping friends and family members with their car purchases so much…
News February 1
Interview with John Eagle, John Eagle Dealerships
John Eagle is a member of the PhD club – “Papa had a dealership.” He’s been in the…
News February 1Five Simple Rules for Digital Marketing Success in the New Year
As with nearly every New Year, I am looking forward to the challenges, successes and even failures that…
News January 1410 Essentials for Today’s Sales Call
The first suggestion I have is to mystery shop your competition. Most will start with “what’s your name…
News January 14Becoming a Web Centric Dealer
In today’s high-performing dealership, the web is the strategic center. What does it mean to be web-centric? It…
News January 14Press Releases
