Speaking the Customer’s Language
In a recent article, I presented the need for dealers to take a proactive approach to dealership reputation…
News January 14The latest In: Marketing
Media Madness 2011
The question I’m asked most often is “What advertising mediums should I use, and what percentage of my…
News January 14
Interview with Stephen Wade, 2011 NADA Chairman, Stephen Wade Automotive Group
He started out wanting to be an attorney with no intention of being in the car business. Now,…
News January 1Your Web Site’s Role in Advertising
After speaking with a group of dealers on the benefits of incorporating social media into the marketing mix,…
News December 29Tips for Used Vehicle Department Advertising
As I wrote last month, we all something we’re good at. Perhaps by now, you’ve figured out after…
News December 29A Fresh Look at Internet Leads
My first GSM told me that customers would tell me how to sell them – I just had…
News December 29One Year from Today
In October, I unveiled an updated ACES (Automotive Continuum of E-commerce Success) chart at the well-attended 9th Digital…
News December 29Taking the Business Back to its Roots
It is no secret that customers are using the Internet to broadcast their buying experiences, and in doing…
News December 29Sales Management – 500 Million and Growing! Why Wait?
Whether training recruits or re-training “old school” folks, we always warn them of who to avoid, including the…
News December 29Google Places – More Important than your Web Site
There is a place on the Internet that the largest search engine in the world sends people before…
News December 29Press Releases
