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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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Latest in: Marketing

DD27 Teaser

Digital Retailing: A Practical Transition for Car Dealerships Today

By Ted Rubin, Founder and President, ActivEngage, Inc. In August of 1994, Phil Brandenberger went shopping for a…

News August 1
Main Featured

Take Control of Your Customer Experience by Breaking Down Your Data Silos

One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is…

News August 1
DD27 Teaser

Video…You Can Do It

By David Hudson, Executive Producer/Director, D Hudson Productions Video is a very important element when marketing your dealership,…

News August 1
Main Featured

Change Your Words, Change Your Results

Eighty-six percent of car shoppers conduct online research before deciding to visit a local dealership, according to research…

News July 31
Main Featured

Influencer Marketing: You Don’t Need an Instagram Model

The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain…

News July 30
DD27 Teaser Digital Dealer Conference

Advertising in Today’s Market: What to Do When You Can’t Do Everything

By Mark Sokal, President, Sokal Advertising in today’s market is challenging. Buyers consume more media than ever before…

News July 26
DD27 Teaser Digital Dealer Conference

How to Use Google’s New Features to Attract Users to Your Showroom

By Christine Smith, Director Digital Strategy & Sales, Digital to Dealer Direct If you own a dealership or…

News July 26
Main Featured

Don’t be Generic in Your Video Marketing

Today’s consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting…

News July 26
Main Featured

Making the Most of Customer Reviews

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what…

News July 26
Main Featured

Omnichannel Service Marketing Yields Better Results

Dealerships aren’t always the first place that vehicle owners think of when it’s time for service. According to…

News July 26