Voicemail – the Forgotten Tool
In past articles I’ve shared my belief that the best way to immediately improve sales is simply getting…
News August 1Latest in: Sales and Finance
The Power of the Word
What is the impact of word choice on sales? In a word, dramatic. When a customer submits a…
News August 1A Story of Lost Loyalty….and How to Regain It
Polston_Fixed Operations August10 The following is a true story. I took delivery of my new vehicle…
News August 1Would You Be a Fan of Your Dealership on Facebook?
While there has been much written about every business’s need to dive head first into social media –…
News August 1The Battle for the Right Lead Mix
I remember my first Consumer Reports customer. He came into the dealership looking for a used car, carrying…
News August 1Do you Have a BDC or a BCC?
BDC is one of the most incorrectly overused terms in the automotive retail environment. Far too often, the…
News August 1Wow! A Free Money-Maker
I discovered a well-written, easy to read, instructional paperback written by Gary Vann, the VP of Sales and…
News July 1Moving from Stiff-arm to Hug
The entire history of auto sales has been defined by the dealer’s quest to control the selling process.…
News July 1Pricing Guidelines for Fun and Profit
A friend of mine bought a vacuum cleaner and was proudly touting the features and benefits over a…
News July 1The New Reality of the Used Car Business
Every day I’m more convinced that dealers’ strategy for making money in used car operations is outdated and…
News July 1Press Releases
