Auto Retail News
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Marketing & Advertising
Click. Buy. Drive. The Hybrid Car Buying Experience Customers Want in 2025
Consumers are calling the shots when it comes to buying cars, and they’re choosing options that put control and the freedom to explore, compare, and finance vehicles in their hands. Remote car buying gives them exactly that freedom— all from the
Nov 13, 2024
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Marketing & Advertising
Unlocking the Power of Video for Auto Dealers: Adapting to Generational Differences in the Automotive Shopping Journey
In today’s digital-first world, video content has transformed how consumers research, evaluate and purchase vehicles. Auto dealers and automotive brands who embrace video marketing can effectively engage potential buyers and convert leads into sale
Nov 12, 2024
Jasionowski, Henney to Host Video MPI Playbook Webinar Nov. 14
On Nov. 14 at 2:30 p.m., staging-digitaldealer.kinsta.cloud will host a webinar titled “Your Video MPI Playbook: Build Trust & Drive Revenue with Service Videos that Convert,” hosted by Covideo’s Margaret Henney and Shift Awake Group’s Ja
Nov 12, 2024
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Marketing & Advertising
The Best Test Drive Videos for Car Shoppers
One of the best ways to engage active car shoppers is through test drive videos that replicate the in-person experience. Providing virtual test drives allows dealerships to meet the needs of two types of shoppers: those who want a comprehensive look
Nov 11, 2024
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Dealer/GM News
Auto Dealers Vow to Fight VW’s Direct to Consumers Effort
U.S. auto dealers are preparing to contest Volkswagen‘s plan to sell Scout Motors cars directly to consumers (DTC). Scout Motors CEO Scott Keogh recently stated he expects the electric SUV and truck brand will have around three dozen U.S. retai
Nov 11, 2024
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Dealer/GM News
How to Contribute a Guest Article to Digital Dealer
At staging-digitaldealer.kinsta.cloud and Dealer Magazine, we are frequently asked if we accepts articles from outside contributors. The short answer is “Yes, we do.” The longer response is that we have certain criteria for what is submit
Nov 10, 2024
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Dealer/GM News
Trust in Dealers Key for U.S. Car Buyers: Capital One
In-person dealership experience remains vital for car buyers, even while using digital tools to streamline early stages of the process. And a car buyers’ trust in dealers is a key indicator of how transparent they perceive the car buying process—
Nov 8, 2024
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Dealer/GM News
Ohio: Auto Dealer Bernie Moreno Wins U.S. Senate Seat
Republican Bernie Moreno defeated Sen. Sherrod Brown (D-OH) after the incumbent centered attacks on Moreno’s background in the auto industry, part of the GOP wave that had them reclaim the U.S. Senate and returned Donald Trump to the Oval Office. A
Nov 7, 2024
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Dealer/GM News
Winner Automotive, Fred Beans Automotive, Romain Automotive: Dealership Roundup
Winner Automotive Buys Delaware Chevrolet Dealership Winner Automotive Group has acquired Diver Chevrolet located in Wilmington, DE. With this acquisition, Winner brings its innovative and customer-centric approach to the Chevrolet brand, offering cu
Nov 7, 2024