Auto Retail News

What is the impact of word choice on sales? In a word, dramatic. When a customer submits a lead to a dealership, it is best practice to execute a multi-vehicle price quote within 10 minutes. It is also best practice to follow with a phone call in 10

  Polston_Fixed Operations August10   The following is a true story. I took delivery of my new vehicle in January 2009. It was a smooth process and overall a pleasant buying experience. The salesman thanked me for my business and then he stuck his

While there has been much written about every business’s need to dive head first into social media – and even a few articles recently that attempted to put a dollar value on a Facebook fan – nearly all of these discussions miss the mark for

I remember my first Consumer Reports customer. He came into the dealership looking for a used car, carrying a copy of the magazine and consulting it frequently. If a car didn’t measure up to the editors’ standards, my customer wouldn’t look at

BDC is one of the most incorrectly overused terms in the automotive retail environment. Far too often, the roles and responsibilities of the employees working in these “business development centers” are doing no developing at all. They are simply

The Village Automotive Group in Massachusetts first jumped on the Internet wave in 1999. They were even posting inventory online as early as 1999. E-commerce Director Chris Fousek recounts some of those early days, and shares with Digital Dealer what

A 40-year veteran of the retail business, Charles Oglesby has worked in every area of the dealership climbing his way up from the showroom floor to becoming the CEO and president of the Asbury Automotive Group. Asbury, one of seven publicly traded de

Hyundai is the latest import manufacturer to insist that dealers provide a number of specific items at dealerships before the dealer will be eligible for allocation of the new Equus luxury vehicle.  In particular, Hyundai requires dealers to meet th

A friend of mine bought a vacuum cleaner and was proudly touting the features and benefits over a beverage the other night. To hear him talk, it was the Mac-Daddy of all vacuum cleaners. I think it even discards the junk it collects by itself. His en